IDEAS. INNOVATION. IMPACT.
Where ambition meets executable transformation.
Aulay helps leaders plan, mobilise, and deliver complex business transformations.
The challenge
Innovation is no longer the issue. Execution is.
Enterprises and growth businesses are under pressure to modernise faster, build better client propositions and make sharper partner decisions. But transformation often slows down when strategy is not translated into practical delivery structures, aligned governance and realistic execution plans.
New client journeys
New entrants continue to redefine client experience, cost-to-serve, and speed of execution.
Operating model complexity
Enterprises and high growth businesses are increasingly challenged by organic growth, complex partnership options, and M&A execution.
Digital acceleration
AI, cloud, data and platform economics are changing how products and services are built and operated.
Execution risk
Transformation Programmes fail when strategy is not translated into a practical hands-on approach that works for all stakeholders.
Services
Hands-on leadership for complex transformation.
Aulay works where strategy, operating model, sourcing, and delivery intersect.
Strategic Planning & Project Design
For leaders building or repositioning their business, Aulay helps test the market opportunity, validate the end-client proposition, shape the commercial model, identify required partners and translate ambition into a practical build and launch roadmap.
Programme Leadership & Assurance
Aulay supports complex transformation programmes from mobilisation and governance setup and executive reporting through to programme risk management and recovery. We manage and assess initiatives through 5 lenses (planning, financials, HR, sourcing, and technology)
Sourcing & Partnership Strategy
Aulay helps leaders make better partnership and sourcing decisions, including partner strategy, selection, commercial models, vendor economics, performance management and make / buy / partner trade-offs.
Integrations, Separations & Spin-Offs
Aulay supports M&A transformation where execution discipline and transition governance are critical, including post-merger integration (PMI), separations, carve-outs, and spin-offs.
Where Aulay helps
A focused service architecture for leaders who need clarity, momentum and delivery confidence.
Strategic Planning & Project Design
- Market positioning
- Investment case
- Target operating model
- Go to market / mobilisation
Programme Leadership & Assurance
- PMO Setup
- Programme review
- Milestone management
- Risk management
Sourcing & Partnership Strategy
- Partner selection
- Key people selection
- Commercials
- Performance
Integrations, Separations & Spin-Offs
- Integration planning
- Separation design
- Day 1 readiness
- Synergy delivery
Why Aulay
Big 4-level discipline. Boutique focus. Hands-on operator experience.
Aulay combines consulting discipline and operator perspective. The result is senior, practical support for leaders who need clear choices, credible plans and delivery confidence.
Cross-industry depth
Experience across financial services, manufacturing, agri-business, mobility, consulting, technology, and corporate transformation environments.
Founder-led delivery
Senior advisory attention without the complexity of a leveraged consulting pyramid.
Business operator perspective
Practical experience building technology-enabled businesses from concept to market.
Cross-functional mobilisation
Ability to align internal and external C-suite executives including product, sales, marketing, operations, logistics, procurement, finance, legal, risk, and compliance
Partnership and sourcing credibility
Experience shaping partner ecosystems, vendor economics, commercial strategy and make / buy / partner decisions.
Board-level confidence
Clear options, realistic roadmaps, executive reporting and unbiased trade-offs for senior decision-making.
Case studies
Examples of practical delivery.
Some of the best projects we have led took place in conditions that were far from perfect.
Founder-led advisory
Senior experience, directly involved.
Claudio Romano
Founder
Aulay is led by Claudio Romano, combining Big 4 consulting experience with hands-on founder and operator execution perspectives.
- 0125+ years across consulting and venture building
- 02Senior roles across transformation environments across industries
- 03Former founder / CEO
- 04Trilingual: English, French and Italian
- 05Experience across the UK, France, Switzerland, and Canada
- 06Background spanning strategy, operating model design, sourcing, programme delivery and venture build
Perspective
Transformation needs more than strategy.
Transformation now sits at the intersection of innovation, operating model design, partner ecosystems, technology delivery and governance. Aulay exists for leaders who need to convert that complexity into clear decisions, credible plans and practical execution.
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